Privacy Policy

1. Introduction

ROCKWOOL International A/S and its subsidiaries ("ROCKWOOL", "we", "us", "our") respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website or interact with our services.

2. Information We Collect

We collect information you provide directly to us, including:

• Contact information: Name, business email address, phone number, company name
• Inquiry content: Project descriptions, product inquiries, technical questions
• Professional information: Job title, professional role, industry sector

We also collect information automatically through your use of our website, including IP address, browser type, pages visited, and time spent on pages. This information is collected through cookies and similar tracking technologies.

3. How We Use Your Information

We use the information we collect to:

• Respond to technical inquiries and provide product recommendations
• Send requested documentation such as test reports and technical data sheets
• Connect you with regional distributors and technical representatives
• Improve our website and product documentation based on usage patterns
• Send relevant technical updates, product announcements, and industry information (where you have opted in)

4. Cookies

Our website uses cookies for website functionality, analytics (Google Analytics), and marketing purposes. By continuing to use our website, you consent to our use of cookies in accordance with this policy. You may control cookie preferences through your browser settings or through our cookie consent tool on first visit.

5. Information Sharing

We do not sell your personal information. We may share your information with:

• ROCKWOOL regional subsidiaries and authorized distributors to fulfill your inquiries
• Service providers who assist with website hosting, CRM, and email services under confidentiality obligations
• Legal authorities when required by applicable law

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Technical inquiry records are typically retained for 3 years to support warranty and specification follow-up.

7. Your Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or port your personal information, and to withdraw consent or object to processing. To exercise these rights, please contact us at [email protected].

For EU/EEA residents, ROCKWOOL International A/S is the data controller and processes data under GDPR. For California residents, CCPA rights apply including the right to know and the right to delete.

8. Security

We implement industry-standard security measures including TLS encryption for data transmission, access controls, and regular security assessments. No method of internet transmission is 100% secure, and we cannot guarantee absolute security.

9. Contact

For privacy-related inquiries, contact our Data Protection Officer at: [email protected] or by post to ROCKWOOL International A/S, Hauptvej 584, DK-2640 Hedehusene, Denmark.